FORTË Fitness

Product Design & Strategy
Project Overview
The project aimed to create a multifunctional fitness app fostering an online community of fitness professionals and at-home users, featuring chat functionality, video courses, live classes, and customizable challenges. Additionally, it was developed concurrently as a white-label solution for gyms nationwide, showcasing its versatility and scalability within the fitness industry.
My Contributions
Website Design
Product Design
Marketing & Copywriting
Information Architecture
Defining User Journeys & Outcomes
UX Research
UX Design
Accessibility Testing
Product Management
Not sitting still.
Product Design
2020-2021
Launched during the global COVID-19 pandemic, the project objective was to design and develop a comprehensive fitness app aimed at building an online community of fitness professionals and at-home users. Working closely with key stakeholders, including the CEO, project manager, and overseas development team, the app was crafted to feature chat functionality between users and coaches, online video courses, live classes, customized challenges, and more.

Simultaneously, the app was tailored as a white-label solution for various gyms nationwide, emphasizing its adaptability and scalability. Through meticulous design, testing, and iteration, the goal was to deliver an intuitive and engaging app experience that not only met the diverse needs of users and fitness professionals but also provided a customizable solution for gym partners, ultimately positioning the app as a versatile tool within the fitness industry.
Pixel perfect from start to finish.
Product Design & Strategy
2020-2021
As the product lead, I undertook the crucial task of mapping user journeys and shaping the overarching product architecture. With a meticulous approach to UI design, I ensured every interaction was thoughtfully captured and accounted for. This involved comprehensive wireframing, design, copywriting, prototyping, testing, and eventual launch of each user flow. Collaborating closely with the agile development team, we orchestrated a seamless delivery of key features across multiple platforms, including the desktop interface, mobile application, and white-labeled products, adhering to tight schedules and ensuring a successful product launch.

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