Eastman Chemical

The redesigned website successfully showcased the updated brand identity through a modern and visually appealing design. The seamless integration of color-blocking and updated photography created a cohesive and engaging user experience. The new information architecture allowed users to easily navigate the site and find relevant information, enhancing overall user satisfaction. A new information architecture streamlined navigation and improved content discoverability. I worked with stakeholders to organize content into clear, logical categories to surface complex information effectively and highlighted key internal brand initiatives through dedicated sections and interactive elements. The website was bilt using a responsive design framework to ensure optimal performance across devices and accessibility testing was conducted to ensure compliance with WCAG standards.