266 W96th Street

Digital Product / Promotional LP
Project Overview
Our team was tasked with designing and developing the user experience for a consumer-facing website for a historic NYC rental location. This project aimed to bridge the gap between the building’s rich heritage and its future as a vibrant, modern living space. We sought to create a digital presence that highlighted the brand's unique identity, defined by its iconic arches and storied past, while utilizing contemporary design principles and technologies.
My Contributions
Wireframing & Prototyping
Information Architecture
Defining User Journeys & Outcomes
UX Research
UX Design
Accessiility Testing
Development Collaboration
Affordable Sister Site (Microsite version)
Unique and modern solutions for unique and historic building.
Website Design
2023
Subtle yet sophisticated hover effects were incorporated throughout the site to add an extra level of detail and texture, enhancing the user experience by providing visual feedback and making the site more interactive and engaging. By utilizing motion graphics and varying scales, we created a sense of depth and dynamism, making the site feel more alive and reflective of the vibrant community it represents. Additionally, unique user interactions, such as interactive timelines, animated tours, and detailed floor plans, allowed visitors to explore the building's history and features in an immersive way, bringing the historic narrative into a digital format.
Business and pleasure.
Website Design
2023
We adopted an iterative design process, continuously incorporating feedback from stakeholders and users. This approach ensured that the final product was well-aligned with user expectations and business goals. Ensuring the site was accessible to all users was a priority. We conducted thorough accessibility testing to identify and address any potential barriers to use. I worked closely with developers to ensure that the visual and functional aspects of the site were seamlessly integrated. This collaboration was crucial for achieving a polished and high-performing final product.

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