8020 Consulting

Website & User Experience
Project Overview
An expanding consulting business needed a consumer-facing website with an improved user experience and updated branding to reflect a more mature and sophisticated aesthetic. The key challenges included making the content easily navigable for both customers and potential new hires. Additionally, the business required a sophisticated filtering system for staff profiles to ensure team members were easily findable and recognized as integral to the company's success.
My Contributions
Wireframing & Prototyping
Information Architecture
Defining User Journeys & Outcomes
UX Research
UX Design
Accessiility Testing
Development Collaboration
Affordable Sister Site (Microsite version)
Enhancing user experience for an expanding consulting business.
Website Design
2023
The result was a modern, user-friendly website that not only enhanced the consulting business's brand but also provided an intuitive and efficient experience for all users. The updated aesthetic and improved navigation contributed to a more professional image, while the advanced filtering system ensured that the team’s contributions were prominently displayed.
From dated to dynamic: a comprehensive website overhaul.
Website Design
2023
To address the consulting business's needs, I designed and developed a modernized user experience for their website. This included updating the branding with more masculine and readable font pairings while retaining a bright color palette, and incorporating unique shapes and proportions to amplify their core messaging. I also implemented soft transitions to enhance sophistication. For improved navigation, I organized content to be easily accessible for customers and potential hires and ensured the site was fully responsive across all devices. Additionally, I developed a sophisticated filtering system for staff profiles to make team members easily findable and highlight their importance to the business's success.
Chelsea Donegan Creative, LLC
LinkedIn
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