business.maryland.gov

Website Design & User Experience
Project Overview
The state of Maryland sought a significant web update to modernize its appearance and enhance usability for its audience. Collaborating closely with key stakeholders, I played a pivotal role in amplifying both the look and feel of the website, as well as refining the overall information architecture to provide users with clearer pathways to detailed content. This involved a comprehensive approach to design and user experience, ensuring that the updated website not only reflected a contemporary aesthetic but also facilitated intuitive navigation and access to essential information to highlight Maryland as an alluring place to relocate to.
My Contributions
Website Design
User Experience Design
Information Architecture
Designed to invite.
Website Design
2022
Through strategic highlighting of key advantages in both work and lifestyle, dynamic data showcasing various areas across the state, and user-friendly news updates with cross-linked relevant content, the website effectively positions Maryland as an appealing destination for prospective workers and residents, setting it apart from other government sites and aligning with the state's goals of economic growth and development.

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