Trōv

Marketing & Brand Campaign
Project Overview
Physical activations, digital marketing, and social media content development for an innovative insurance startup. I worked with the Trov team to develop an influencer program and custom lead generation campaigns that disrupted the insurance industry.
My Contributions
Digital and Physical Brand Activation
Social Media
Digital Ads Campaigns
Landing Pages & Emails
Performance Testing
An entirely new perspective on insurance.
Marketing
2018
For Trov, an innovative insurance startup targeting nomadic creatives, I spearheaded physical activations, digital marketing, and social media content development to enhance nationwide brand recognition. Collaborating closely with the Trov team, we launched an influencer program and custom lead generation campaigns that disrupted the insurance industry. Our creative efforts successfully positioned Trov in unique markets, ultimately contributing to its acquisition by Travelers Insurance.
Making the difference.
Marketing
2018
In my role, I was responsible for creating landing pages, digital ads, and emails while gathering data to identify top-performing content. This testing process provided valuable insights that significantly boosted the brand's momentum, contributing to its eventual acquisition. Beyond marketing support, I played a pivotal role in activating the brand physically. Collaborating with key team members and influencers, we delivered unique in-person experiences that left a lasting impression on consumers.

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