Touchpoints that leave you with that special feeling.
Identity
2020
To support the venue's shift to virtual experiences, I crafted a highly tactical design strategy. I developed a series of patterns emulating sound and motion to capture the dynamic energy of the events. A subdued primary palette evoked nostalgia, while bold typography and patterns injected unexpected vibrancy. Additionally, I created punchy, engaging copy that blurred the lines between sports, music, and other events, ensuring a cohesive and captivating brand identity for these unique virtual venues.