Out with the old.
External Corporate Identity
2019-2020
A more modern, approachable, and dynamic brand aesthetic was the ask, while keeping true to the heritage name and 'everything orange' that was the old brand. I pushed the orange to a more lively hue, deeply saturated and paired it with off white and darker backgrounds to allow for high contrast. The addition of a few secondary and tertiary colors rounded our palette out, and gave us more flexibility in our internal and external communications as well as our client pitches.
The "hz" logomark underwent a modernization, with a slight stagger that made it fit well within digital avatars and gave it a sense of motion. The negative space was utilized to give a 'wink' for additional graphic devices such as our CEO's new war cry "Partners in Possibility". The playful nature of the graphic devices of the brand complimented the utilitarian and slightly masculine font and color choices. Overlays were also brought in as a way to inject color into our limited photo library.
